Ubisoft de-lists overwhelmingly disliked NFT announcement video

It seems like just yesterday we were giving an account of Ubisoft's arrangements to gain by the NFT pattern by, erm, selling head protectors with little numbers on them. Hold on, it essentially was. What's more it seems as though people are similarly pretty much as intrigued as you'd expect—utilizing a Chrome augmentation to reestablish YouTube loathes, we can see the video pulled in an exceptional 31,000 abhorrences to a little more than 1,000 preferences.
Ubisoft's reaction has been to de-list the video, which appears to be something of an asylum (much appreciated, VGC). The Ubisoft Quartz declaration would thus be able to in any case be seen, so probably Quartz combination is as yet occurring with Tom Clancy's Breakpoint, and the site stays live but dispossessed of any substance (just like the situation when the video dispatched).
The thing with the Ubisoft Quartz pitch is, as many have pointed out, these items don't actually seem to be doing anything that games haven't already incorporated for a long time. The 'unique' element of them, a numbering system, is hard to get excited about. And fundamentally Ubisoft couldn't have picked a worse game to showcase cosmetics with: Breakpoint is by its grim mercenary nature a game with a rather drab aesthetic. It's bonkers to have gone for this over, say, the more recent Rider's Republic. Although perhaps the whole point is that, if it's all a disaster, at least it's with an older game and can all be swept under the rug more easily.
And it's unclear what is happening. A major publisher announcing a new foray into a tech trend is big news, whatever one thinks of NFTs, and it's pretty remarkable to see that announcement be de-listed scant days later. Ubisoft is clearly already some way up the path on this technology and so a u-turn may be out of the question: But if the reaction has been as overwhelmingly negative as it seems, then it may feel the push isn't worth making. Yet.
I've contacted Ubisoft to ask what's going on, and will update with any response.